Events Guidelines: Implementations and revisions to new branded guidelines for events.
Info Booklet: Inclusion of a template for information booklet in the Marketing Literature Guidelines, layout based on previously established style.
Barclays-BARX Visual Relationship Study: a Sub-brand logo case study, exploring the visual usage of the subbrand BARX in relation to the dominant brand Barclays. The study suggests solutions for the brand/sub-brand logo positioning and usage.
Equities Design Exploratory: design case study, exploring image selection approach, design and layout options for Equities Group leaflets, tear sheets and brochures. All suggested design concepts were based on Barclays Branding new guidelines and its limitations. There were 2 other designers contributing to this project.
Project Role: Design of InDesign templates, layout revisions, content writing and/or editing, project management, timelines
Date: 2012