Project Role: Copy and Design
Date: 2024
Project Role: Concept, design, and partial copy
Date: 2024
Project Role: Concept, layout design, copy for cover, page titles and subtitles.
Date: 2024
WordPress responsive website redesign for OHM Fitness.
Live Website: www.ohmfitness.com
Project Role: Changed global settings and CSS, redesigned the layout of most pages using BeaverBuilder in WordPress; wrote HTML and JavaScript code for custom content; presented and got approvals.
Date: 2023–Present
Gift Box for Social Media Influencers
Project Role: Concept, art direction, print production management, and social marketing planning.
Date: July 2022
Social Media Pages for Tudo! Editora
Project Role: Directs the ongoing content creation, strategies, paid advertising and data analysis for all social media pages.
Click below to check them out:
Facebook | Instagram | YouTube
TikTok | Pinterest | Linkedin
Date: 2022–Present
Wix responsive website for Tudo! Editora.
Live Website: www.tudoeditora.com
Project Role: Chose Wix layout, designed content elements, wrote all copy in Portuguese, hired and managed a developer to create special features for the home page and book galleries.
Date: 2022–Present
Wordpress responsive website for ABC Multicultural.
Project Role: Designed and developed the website on Wordpress. Implemented SEO for all pages and images. Responsible for all contente creation and website management.
Date: 2017–2021
Amazon Webstore for brands
Project Role: Created publisher’s online stores on Amazon US, Canada and Brazil using the Amazon’s brand store feature from Amazon Advertising. Besides leveraging ABC Multicultural’s brand and books on Amazon, these stores provided an enhanced shopping experience for desktop, tablet or mobile users.
amazon.com/br/abcmulticultural
Date: 2020–Present
Tudo! Editora - Brand Book & Branding Guidelines (Portuguese)
Project Role: Conceptualized the branding strategy and guided the Designer to create the brand book and guidelines. Determined the brand’s founding principles (vision, mission and values) and its visual identity (logo, colors, typography and templates).
Date: 2022
Visual Phone Editor software demo video for Akkadian Labs.
Project Role: Managed video project, helped to create the scripted, hired the video editor and provided creative direction, uploaded video to YouTube and shared on all social media.
Date: March 2017
Business cards for Akkadian Labs with the creation of the corporate identity and the logo branding guidelines.
Project Role: Designed the logo, created the corporate identity and logo branding guidelines, designed business cards and managed print orders for all employees.
Date: 2014
Akkadian Labs social media pages.
Project Role: Created pages for Linkedin, Twitter, Facebook, YouTube, and Google+. Designed and created all types of media content, such as posters, videos, photo albums, advertising, etc. Managed all organic postings through Hootsuite and all paid advertising for each social media site. Developed social media strategy and presented monthly analytics to marketing team and shareholders.
Click below to view the social media pages I managed:
Linkedin | Twitter | Facebook | Google+ | YouTube
Date: 2013–2017
Booth design for the Enterprise Connect 2017 conference in Orlando, Florida.
Project Role: Ad copy idea, booth design, hiring and management of printing and booth instalations.
Date: March 2017
Software demo and marketing video for Cisco Collaboration Provisioning Software
Project Role: Managed video project, helped to create the scripted, hired the video editor and provided creative direction, uploaded video to YouTube and shared on all social media.
Date: February 2015
Akkadian Labs company and software overview brochure
Project Role: Creative idea, design and layout
Date: 2015
Akkadian Labs vinyl banner for conferences and other events.
Project Role: Design and print management
Date: 2016
Akkadian Labs software informational sheets showcased in the company's lobby and in all types of events.
Project Role: Templates creation, design, layout, and printing
Date: 2015
Wordpress responsive website for Akkadian Labs. Note: this site has been updated since I last worked on it in May 2017.
Live Website: www.akkadianlabs.com
Project Role: Direction, management of website development with Blue Fountain agency in NYC, SEO, and ongoing content management.
Date: 2013–2017
Cisco UC Provisioning in 40 seconds marketing video
Project Role: Managed video project, helped to create the scripted, hired the video editor and provided creative direction, uploaded video to YouTube and shared on all social media.
Date: November 2015
Infographics created to explain the services and solutions offered by Fidelus Technologies
Project Role: Managed the creation of infographics with 360 agency (external vendor)
Date: January 2017
PowerPoint to present the executed social media strategy and analytics on a marketing monthly meeting.
Project Role: Collection of data, data analyses, PPT creation, meeting presentation
Date: February 2017
Fidelus Technologies social media pages
Project Role: Created pages for Facebook, Instagram, Twitter, Linkedin, YouTube, and Google+. Designed and created all types of media content, such as posters, videos, photo albums, advertising, etc. Managed all organic postings through Hootsuite and all paid advertising for each social media site. Developed social media strategy and presented analytics monthly to marketing team and shareholders.
Click below to view the social media pages I managed:
Linkedin | Twitter | Facebook | Instagram | Google+ | YouTube
Date: 2013–2017
Wordpress responsive website for Fidelus Technologies. Note: this site has been updated since I last worked on it in 2017.
Live Website: www.fidelus.com
Project Role: Direction, content creation, design, SEO, content management, hiring and management of freelance developer
Date: 2014–2017
Product and services promotional flyers showcased at Fidelus' lobby and all types of events.
Project Role: Creation of templates, design, and layout
Date: 2015
Development and creation of Fidelus branding guidelines
Project Role: Revised the existing corporate identity, wrote and created guidelines, created templates for all internal and external marketing materials:
• Office templates (PPT, Word, Excel)
• Events templates (banners and signage)
• Marketing materials templates (business cards, flyers, brochures, promotional materials, etc.)
Date: September 2013
Online invitations created for Barclays events and banking conferences.
Project Role: Layout, HTML and CSS coding
Date: 2011 and 2012
Internal communications poster placed at elevator lobbies of all Barclays NYC and NJ buildings. This poster advertises an internal Barclays event where employees get to meet Phil Mickelson.
Project Role: Design, layout, image treatment, print management
Date: August 2012
Kiosk design for Global Technology Conference. This is part of a larger project that includes 13 different items. The materials for this conference were later on used by me to create a presentation for internal events managers to give them a full spectrum of the Creative Services capabilities and options for conference materials.
Project Role: Creative brief, art direction, project management, print production, timelines, budget
Date: October 2012
Scrapbook concept and design for a Barclays' VP Director. The scrapbook shows iPhone photo shoots and tells the story of Skip McGee playing golf with Phil Mickelson and Tigger Woods at the AT&T Peeble Beach National Pro-am.
(SPECIAL NON-BRANDED PROJECT)
Project Role: Concept, design, and layout
Date: February 2012
Magazine advertisement for charities supported by Barclays
Project Role: Design, layout, and project management
Date: 2011
Internal communications posters placed at elevator lobbies of all Barclays NYC and NJ buildings
Project Role: Design, layout, and project management
Date: September 2012
Events Guidelines: Implementations and revisions to new branded guidelines for events.
Info Booklet: Inclusion of a template for information booklet in the Marketing Literature Guidelines, layout based on previously established style.
Barclays-BARX Visual Relationship Study: a Sub-brand logo case study, exploring the visual usage of the subbrand BARX in relation to the dominant brand Barclays. The study suggests solutions for the brand/sub-brand logo positioning and usage.
Equities Design Exploratory: design case study, exploring image selection approach, design and layout options for Equities Group leaflets, tear sheets and brochures. All suggested design concepts were based on Barclays Branding new guidelines and its limitations. There were 2 other designers contributing to this project.
Project Role: Design of InDesign templates, layout revisions, content writing and/or editing, project management, timelines
Date: 2012
Ticket holders for promotional marketing, used by bankers to gift clients with games and shows tickets
Project Role: Design, layout, print management, and project management
Date: January 2010
Campus recruiting poster ad for Barclays Capital
Project Role: Design, layout, and project management
Date: October 2012
Bucky Balls promotional package design for Barclays
Project Role: Package design, layout, print management, project management
Date: October 2011
Banners advertising to be used at The Barclays tournament in August 2013 at the Liberty National Golf Club, in Jersey City, New Jersey.
Project Role: Design, layout, photo retouching, project management, and print production
Date: January 2013
Financial brochure for Barclays Capital Prime Services division
Project Role: Design, layout, project management, print management, budget, and timeline
Date: November 2010
Padfolio for Barclays Capital to be used at the Global Market Outlook Conference
Project Role: Design, layout, print management
Date: November 2009
Year in Review financial brochure with tab dividers for Barclays Capital
Project Role: Design and layout
Date: March 2010
Vinyl banners for conferences and events attended by Barclays Capital
Project Role: Design, layout, and print management
Date: February 2010
Logo development for diverse businesses
Project Role: Concept and design
Date: 2005–2008
Corporate Identity designed for Anthony Correia Photography. Items include logo design and specifications, business card, letterhead, and envelope.
Project Role: Concept, design, layout, project management, budget and timeline, print management
Date: September 2009
Retail shopping bag design for women's clothing store
Project Role: Concept, design, and layout
Date: March 2007
Vibe Sports Drink bottle labels (lime, orange, and raspberry flavors)
Project Role: Concept, design, and layout
Date: January 2008
